I received this press release from Bruxie and it looks like the little waffle sandwich shop is rapidly growing. The new Huntington Beach Location is their 5th restaurant in Southern California; this is a rapid expansion from their humble beginnings in Old Town Orange in 2010. If you have been watching the Waffle Sandwich trend, it has started to really pop in the Southern California Market; although, it has not yet reached a saturation point. With similar competitors, like Iron Press, there is still a healthy competition and large pockets of unmet demand. I am excited to see if Bruxie will break into the Los Angeles and San Diego markets and become established before the market becomes over-saturated with follow on competitors. If have not tried a Bruxie waffle sandwich, I highly recommend that you start with the Fried Chicken and Waffles.
The new location is on 5th street/Walnut, one block North of Main Street and one block East of PCH. It is expected to open in April.
BRUXIE Brings Gourmet Waffle Sandwiches® to Huntington Beach
Restaurant’s fifth location to feature signature savory & sweet waffle offerings
Orange County, CA (January 2013) – Bruxie has announced that it will open its fifth unique eatery in Southern California in Huntington Beach in April 2013. The restaurant, which focuses on a menu of more than a dozen savory and sweet gourmet waffle sandwich offerings, will be located one block East of PCH at The Strand on 5th in Huntington Beach (180 5th Street, Suite 120, Huntington Beach). Chefs, Partners and Concept Creators, Dean Simon and Kelly Mullarney, opened their first Bruxie location in 2010 in Old Towne Orange, and a second location one year later on the Birch Street Promenade in Brea Downtown. Bruxie’s third location opened in Rancho Santa Margarita in May 2012, and most recently, a fourth restaurant opened at The Shoppes at Chino Hills in November 2012.
“Since opening our first location just over two years ago, Bruxie has developed a great following from Orange County’s beach communities and Huntington Beach, in particular. We have searched for the perfect location and believe that Bruxie at The Strand is it!” explained Dean Simon, Managing Partner of Bruxie. “Our new 5th street site is located at Walnut, and is one block North of Main Street and one block East of PCH, making it great for Huntington Beach locals and visitors with plenty of beach access and parking.”
The Huntington Beach restaurant features more than 90 seats of combined indoor and outdoor seating. The menu mirrors its sister restaurants’ menus by offering Bruxie’s unique takes on authentic Belgian waffles, alongside salads, locally produced old-fashioned cane sugar sodas, real Wisconsin frozen custard, shakes, sundaes and floats. Bruxie proudly serves Peet’s Coffee & Tea products, and nothing on the menu exceeds $10.
“Our menu puts a unique twist on classic foods, all beginning with a waffle that is crispy, light, and yeasty,” added Simon. “We have also gained quite a reputation for our pure cane sugar fountain sodas and real Wisconsin frozen custard. Our Huntington Beach location will feature our first ‘Bruxie Streetside’ walk-up window for shakes, floats, desserts and beverages!”
In addition to its regular menu, Bruxie features seasonal Gourmet Waffle Sandwich and Shake specials made with the freshest ingredients available. Each location also features a variety of daily specials, such as the Carolina BBQ Pulled Pork, Braised Beef Short Rib and Philly Cheesesteak Bruxie. All specials by location can be found on Bruxie’s website. The public may follow Bruxie on Facebook and Twitter for updates on specials and promotions.
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