Tom’s Foodie Blog’s 2014 Food Trends – Restaurant Edition

30 Dec

2014 Food Trends by Tom’s Foodie Blog

Cupcakes and Ramen Burgers are out, Mediterranean Cuisine evolves and local food persists. Tom’s Foodie Blog’s “2014 Food Trends  - Restaurant Edition”  is based on industry analysts, thought leaders,  trend setting organizations and most importantly my own personal observations.  2014 should be a good year for food lovers. Here are my top 10 food trends and some runners up.

#1 Local and Traceable Food

Local - “Local is not a buzzword. Seasonal is not a gimmick. Buy, cook & eat as though your community depends on it, because it does”,   Tweet from Carlos Salgado, Chef/Owner Taco Maria.

2014 Food Trends Local and Traceable Food

Local food sources is still on the upward trend. Local food has been on the top of trends analysis for the past couple years with no end in sight

Sourcing ingredients from local farms is perhaps one biggest restaurant trend that I see for 2014 and beyond. Local food was a major trend is 2012 and 2013, expect this trend to become more hip with major chain restaurants attempting to wash their image with their “Local” farm partnerships.

 

2014 Food Trends

An example of hyper-local ingredients at the Ranch Restaurant where they grow their own tomatoes at their own nearby farm.

There is also a growing trend of hyper-local sourcing of ingredients. Restaurants  are growing their own produce either on an onsite garden and mini-farms.  For example, The Ranch Restaurant in Anaheim has a full blown ranch where they grow their own produce. Other restaurants are arriving at the crack of dawn to local farmer’s markets to get the best selections from local farmers whom they trust.

Traceable - Traceable means knowing where you food comes from. “Today’s consumers are more interested than ever in what they eat and where their food comes from, and that is reflected in our menu trends research,” Hudson Riehle, senior vice president of the National Restaurant Association’s research and knowledge group, said in a statement.

 

Branded Farms on Restaurant menus are a by-product of the traceability trend. This is the menu from The Ranch in Anaheim.

Branded Farms on Restaurant menus are a by-product of the traceability trend. This is the menu from The Ranch in Anaheim.

Diners are starting to ask where their food was grown;  think of the over-exagerated segment from Portlandia.  This trend was noted by the major food trend analysts including Baum and White, National Restaurant Association, and Sterling-Rice Group. You can see the traceability trend play out when the farm is labeled on the menu,  with labels like ‘ Snake River Farms Korbutu Pork.”

 

#2 Sustainability

My #2 trend is sustainability. This trend was also noted by Baum and Whiteman, Sterling-Rice, National Restaurant Association. There is a major focus on food producers to prove that they are not harming the environment through the cultivation of food. In this trend, factory farms and mega-corporations are the bad guys and local and family farms are hip.

2014 Food Trends sustainability collage

Consumers are demanding that our food does not have a negative impact on the environment and animal welfare. This is part of Chipotle’s sustainability campaign at the Ecology Center in San Juan Capistrano.

Expect to see a strong effort from major brands to prove that are not causing harm to the environment either from farm run-off, plastics, water /energy conservation and of course carbon footprint. Look at the recent “food with integrity” campaign from Chipotle , as an example of restaurants attempting to stay ahead of public demands http://www.chipotle.com/en-us/fwi/fwi.aspx. Sustainable themed restaurants might be the next trendy concept. For example, the sustainable seafood restaurant, Slapfish, recently went multi-national with this concept

 

#3 Asian Flavors Evolve in Main Stream Restaurants

According to the Baum and Whitman 2014 trend report , the saturation of what used to be “exotic” Asian flavors like Kimchee and Fish sauce are now main stream. What you will see next is flavors that 1st and 2nd generation Asian immigrant families have been eating in the States for years.

Flavors that have been common to 1st and 2nd generation Asian families are entering mainstream cuisine like Gauchaug

Flavors that have been common to 1st and 2nd generation Asian families are entering mainstream cuisine like Gauchaug served in hamburgers. Savory Spice Shop is also offering Japanese seven spice powder (image courtesy of Savory Spice Shop)

For example, Baum and Whiteman cited the Korean sauce,  “gochujang … a sweet-spicy Korean amalgam of fermented hot chili paste and soy.” This is the same stuff you might have tasted in a bimbimbap bowl. Although now you might find this sauce in a hamburger, aioli and bbq ribs.You might also see Japanese seven-spice seasoning on your next basket of chicken wings, yes please!

 

#4 Eastern Mediterranean Refugee Flavors

Mediterranean food influence lives on, but it is moving past Spain. 2014 will start to see influence some from eastern and southern Mediterranean impacted by war and civil unrest. For example, Iraq war, Arab spring and Syrian civil war are been driving refugees into Europe and the United states.

Refugee flavors will be entering U.S. kitchens as war and civil unrest continues in the middle eat. Right, shakshuka a Yemenie Breakfast Staple and left Mouhammara a Dip for Allepo, Syria

Refugee flavors will be entering U.S. kitchens as war and civil unrest continues in the middle eat. Right, shakshuka a Yemenie breakfast staple and left Mouhammara a Dip for Allepo, Syria

Libya, Syrian, Iraq, Iranian and Egyptian refugees will bring their family recipes and take up jobs at restaurants, start their own restaurants or grow enclaves in American cities. The result is exciting flavors entering main stream restaurant culture.  ”Keep an eye out for Zaatar, Shakshuka, Muhammara, shiska and freekeh” (Baum and Whiteman, 2014). I personally see Shakshuka featured at a restaurants with a progressive menu.

 

#5 Salads and Greens are Big Money

According to analysis by Baum and Whiteman 2014 trend report, vegetables and salads are big money as the vegetarian and health market is starting to go mainstream and entering the quick service sector. “More than one factor propels this profound market change: the gluten-rejecters, Paleo people, diabetics, weight challenged, vegetarians, vegans … and two decades of hectoring by nutritionists, food Nazis, and perhaps the first lady.” – Baum and Whiteman. http://baumwhiteman.com/2014TrendForecast.pdf

2014 Food Trends Greens are Big Money

Greens and Salads are big money makers in 2014 as healthy food attracts multiple demographics from Vegetarians, Paleo, Gluten-Free. The Greeleaf chain is helping to lead the trend.

You can see this trend in major cities with restaurants like Tender Greens, Sweet Greens, Veggie Grill opening multiple locations. There is a untapped demand for folks looking for plant based or at least vegetable heavy meals. According to Epicurious.com, roughly 12 percent of women under 35 don’t eat meat. http://www.epicurious.com/articlesguides/bestof/toplists/foodtrendsvegetarianismbecomesacceptednorm. There is big money to be made in the healthy lifestyle sector.

 

#6 Food Truck Maturity and Decline

Now that the food truck culture is mainstream and no longer considered fringe eating. The best food trucks are leaving the road and opening restaurants. We also are seeing an influx of low quality food trucks with nice body wraps and low quality food trying to pass themselves off as gourmet food trucks. The result is a quick decline in major markets where the hype cycle recently took hold.

wpid-2011-07-08_12-03-09_578.jpg

With food trucks hitting the decline in the maturity cycle, only the strongest food trucks will survive. Expect to see low quality trucks hit the market, especially in previously unmet markets.

Research by Epicurious and published by Huffington Post points out that the food truck trend is coming to smaller towns . With the success of shows like The Great Food Truck Race and Eat St., there is now an unmet demand in smaller towns who have never experience the food truck hype. With a low barrier to entry and high unemployment, don’t be surprised when you see low-quality gourmet food trucks hit middle-America and suburbs. I expect to see only see only the strong food trucks, like Koji and The Tasting Spoon, survive to the end of 2015.

 

#7 Off-Cuts, Off-Animals are hip & cool.

Several years ago dishes like quail, ox tail , pigeons and goat were taboo, but are now cool to try. Epicurious.com cites shows like Man Verus Food and Andrew Zimmern’s Bizare Foods as an influence to making these dishes cool. I personally give credit to vanguard Chefs credit for slowly introducing these ingredients to the general population. Expect to see items like lamb’s neck and chicken feet on standard menus.  One of the trends I predicted last year, whole pigs head, took hold in a couple vanguard restaurants. For example,  Haven Collective, offered pig head tacos and pig “Head Cheese.” The table is set for the pig head to be the next must try adventure food.

2014 Food Trends Off Cuts and Off Animals

One of the 2014 Food Trend that is gaining ground, off-cuts, off-animals. Above: Whole roasted pig head for carving; Right: Fried pig ears , both by Chef Daniels at Haven Gastropub. Left: Lamb Neck- from my personal tamale recipe, although expect it in ragu, poutine and meatballs.

According to Supermarket news, “Foodies(sic)… filling their plates instead with exotic proteins they know aren’t factory farmed: Goat, rabbit and even pigeon meat raised by small-scale producers will give us choices we can feel good about and a new palette of flavors for experimenting in the kitchen.”  Restaurants like The Animal in Downtown Los Angeles is offering off-cuts and off-animals dishes. They have at least a one month long wait list for weekend reservations.

 

#8 Once Scary Seafood swims up-stream onto menus.

The over-riding trend in seafood will be local, traceable and sustainable, per my top three trends. Although, I expect to see restaurants experiment and captivate their diners with fish that is not yet mainstream or previously out of style.

  • Octopus -The single seafood item that I have seen take off in 2013 and destined to grow is octopus. I have seen almost every trendy restaurant add octopus to their menu, steamed, sous vided,  grilled even chicken-fried octopus was spotted last week.  In my opinion, the growth of octopus in the American market has its roots in the Mediterranean trend that hit big in 2013 and the normalization of the mollusk through sushi restaurants.
2014 Food Trends Fish Octopus

Food Trend for 2014 is that the noble ocotopus will not longer be confined to sushi bars. An example is this Country Fried Octopus by Chef Han at The Blind Pig in Rancho Santa Margarita. Expect to see Ocotopus leave the sushi bar in 2014

  • Salty Fish – “The no-no of Caesar salads has become respectable … people are ordering anchovies … especially Spanish salt-packed ones called bocquerones, and even fresh ones. You’ll find them on Nicoise salads and fresh mozzarella, or tossed with breadcrumbs atop pasta. They’re ordering fresh sardines, too … warm ones. Herring hasn’t hit the big-time but Americans are beginning to give mackerel … another oily fish”,   (Baum and Whiteman, 2014).
  • Tilapia and Salmon are soo passe - According to the  National Retaurant Association Whats Hot 2014 Survey,  you can expect to see more fish like  branzino and barramundi. I expect these new hip fish to edge out the played out tilapia  on restaurant menus. Artic Char could give Salmon a run for it’s money.  Baum and Whiteman see a different fish swimming ahead, specifically pikefish, octopus (see my prediction above) and trout.
  • Fish Collars moves from sushi restaurants to main stream -Eatocracy 

 

#9 Gluten Free gets profitable

A universal trend among restaurant analysts is that Gluten-Free is now mainstream at restaurants, and profitable. You can visit a restaurant without seeing a Gluten-Free legend on the bottom of the menu.

2014 Food Trends Gluten Free

2014 Food Trends – Gluten Free is now mainstream and profitable. Image Courtesy of RedRobin.com

According to National Restaurant Association Whats Hot 2014 Survey,  Gluten-Free and non-wheat pasta are on the top 10 of their survey. Chain restaurants like P.F. Chang’s, CPK and Dunkin’ Donuts are offering menu items to attract these consumers. The popularity of the Paleo diet is complimentary with the Gluten-Free diet trend, I see a natural evolution on restaurant menus to capture these “veto-vote” diners.

 

#10 Tasting Menus

Small plates and prix fixe small plate menus have been quickly emerging quickly in 2013, with higher-end restaurants leading the charge. With tasting menus, diners receive 4-10 small portions, enough for several bites and wanting more. Typically they are Chef’s choice, no modifications or substitutions.  A perfect example of what this tasting menu looks like is Benu in San Francisco, which recently earned it’s second Michelin Star, http://www.benusf.com/menu/tasting.pdf

2014 Food Trends Tasting Menus will gain in popularity and not just at the high Tier restaurants. This is the tasting menu I experienced while in Dublin at Bang Restaurant.  This European trend is making it's way to the U.S. full steam

2014 Food Trends Tasting Menus will gain in popularity and not just at the high Tier restaurants. This is the tasting menu I experienced while in Dublin at Bang Restaurant. This European trend is making it’s way to the U.S. full steam

The thing I like about tasting dishes is that it leaves you wondering what it would have been like with a full plate of the food. Sometimes intrigue is better then getting lucky.  At an underground level, Wolvesmouth http://wolvesmouth.com/home, the popular pop-up restaurant in Downtown Los Angeles has helped make this trend cool.   I expect to see this trend take off and embraced by more restaurants in 2014.

 

Other Notable Trends

Gourmet Food Halls are In

“Cookie-cutter mall food courts serving repetitive same-old chain food are on the downslide. The upscale food halls feature both artisan food purveyors and made to order restaurant stalls are coming in strong. In New York, the 50,000 sq. ft. Eataly is so successful it raised all rents nearby buildings” (Baum and Whiteman).

2014 food trends food halls.jpg

Food Halls are starting to get noticed. This is the OC Mix in Costa Mesa. After the owners noticed that the food vendors got the most love, the mix was adjusted to cater to foodies

Look at the OC Mix in Costa Mesa as an example http://shoptheocmix.com/stores/dine/ and a sister version rumored to open in Mission Viejo. The Packard Building in Anaheim will soon follow in 2014 http://anaheimpackingdistrict.com/packard-building.  I predict Downtown Santa Ana will evolve to become a city block sized food district, with small craft food vendors taking over shoe shops and  barber shops.

 

Ready to eat bar snacks out of a jar

I have seen this trend start up at several venues in the past couple months. Essentially pre-made cold items are sealed up in a manson jar, ready to serve at the bar. The logic goes, less waiting equals more profits.  Expect items like soft breads, cheese and olives, hummus, and other fancy bread spreads.  I have seen this trend at C4 deli in Downtown Santa Ana and during the preview of the new Californian Restaurant in Huntington Beach – Source- Tom’s Foodie Blog

2014 Food Trends Bar Snacks in a Jar

2014 Food Trends Bar Snacks in a Jar. This is from the soon to be open Californian Restaurant and Bar in Huntington Beach

Made-to-order liquid nitrogen ice cream

This trend has already started to sprout in 2013 in several metropolitan areas.  In Orange County, Creamistry http://creamistry.com/experienced several hour lines when they opened. When the spring comes around, expect even more imitators to pop up around the United States. – Source Baum and White and Tom’s Foodie Blog

2014 Food Trends Liquid Nitrogen Ice Cream

2014 Food Trends Liquid Nitrogen Ice Cream. This picture is the folks at Portola Coffee Lab mixing up ice cream for an affogato.

References:

“2014 Trend Forecast” Baum and Whiteman - http://baumwhiteman.com/2014TrendForecast.pdf

“R.I.P. Cupcakes: The 6 Most Exciting Food Trends for 2014″. http://www.entrepreneur.com/slideshow/229839

“Food Channel Reveals 2014 Top 10 Food Trends”  Food Chanel.  http://www.foodproductdesign.com/news/2013/12/food-channel-reveals-2014-top-10-food-trends.aspx

“1o Food Trends to Watch” Huffington Post.   http://www.huffingtonpost.com/epicurious/10-food-trends-to-watch_b_4304553.html

“Chefs Predict culinary trends 2014″ National Restaurant Association.  http://www.restaurant.org/News-Research/Research/What-s-Hot

“Cutting-Edge Food Trends 2014″  Sterling and Rice. http://www.srg.com/2014FoodTrends

“Analyst Predict Top Trends” Supermarket News. http://supermarketnews.com/blog/analyst-predicts-top-food-trends-2014

Tom Holmberg, Tom’s Foodie Blog.  www.tomsfoodieblog.com

 

 

 

 

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Tom Holmberg

Food Blogger / Founder at Tom's Foodie Blog
Tom grew up in a cultural diverse neighborhood and a culturally diverse family, so he has learned to appreciate all types of food. "I am not a Chef, nor do I play one on T.V., but I have learned to appreciate food from years of eating and cooking." Tom also spent 10 years in the restaurant industry in various roles, from Prep Cook to server.

15 Responses to “Tom’s Foodie Blog’s 2014 Food Trends – Restaurant Edition”

  1. Lady Lilith December 30, 2013 at 5:22 pm #

    Yumm. All of the different food trends are really getting me hungry. Thank you for sharing them. Have a happy new year.

  2. kungphoo December 30, 2013 at 8:28 pm #

    Just what i needed to see as i am starving!! I am a taster, i would like to see more of them..

  3. Meli December 30, 2013 at 9:22 pm #

    Some of the photos were almost irresistible! Thanks also for the great information. Local, sustainable, etc…. all important today!!

  4. Jo Casey December 30, 2013 at 9:37 pm #

    Tom I can’t visit your blog without feeling ravenous afterwards!

  5. jessica December 30, 2013 at 9:59 pm #

    this belongs in a magazine–i can relate to each one from my own dining experiences this year!

    • Tom H January 3, 2014 at 11:11 pm #

      Thank you so much Jessica! Glad you enjoyed the analysis

  6. Veronica December 31, 2013 at 2:16 am #

    I can see the trend leaning towards traceable and local foods. I am definitely an advocate of buying local. I also love Mediterranean when I have cooked vegetables. Otherwise I stick to a raw vegan lifestyle

    • Tom H January 3, 2014 at 11:13 pm #

      Veronica, I’m pretty impressed you are going with the raw diet, that’s really hard to pull off. Hyper local and traceability are probably really important to you.

  7. Dov Shapira December 31, 2013 at 5:01 am #

    I love the idea of Hyper-Local Sourcing ingredients
    It dose taste much better

  8. Deanna Heiliger December 31, 2013 at 2:45 pm #

    I just love learning about all these trends, you do such a great job! I like that the “cupcake” is out and fresh, organic, and local produce is in. I always thought the food truck was such a clever business, I had no idea that the good ones are opening physical restaurants and the not-so-good ones are still around. :(

    • Tom H January 3, 2014 at 9:01 pm #

      I also love that local food is in style, the food tastes so much better. I’m also done with cupcakes

  9. Irene December 31, 2013 at 5:57 pm #

    I love that restaurants are now providing GF alternatives for people needing this option. Also good to see local sustainable food becoming more prominent.

  10. Jennifer Clay December 31, 2013 at 9:32 pm #

    Thanks for sharing this info! There are a few places that I would love to visit!!

  11. Yetta January 21, 2014 at 5:14 pm #

    “Local”, “Seasonal”, “Organic”, are not buzzwords! I fully agree. We shouldn’t have to tempt consumers with fancy words. I think times are changing, though, and people will start making better eating choices. For their health, and to support the community. This is such a great blog and the pictures are beautiful. Thanks so much for sharing with us!

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